I’m by no means a pro when it comes to blogging. I tend to put too much on my plate and take turns switching my focus between my blog and my Youtube channel. But I have picked up on a few things. Here are 5 beauty blogger tips to grow an audience.
Beauty Blogger Tips
#1 Find your passion and your niche.
When I was in college there were 2 things that got me really excited and the hours would zoom by while I was consumed by them. Those two things were building and marketing brands and getting ready for a night out on the town. I love working on branding, writing, design and photography. These are the things that I’m willing to sit down and teach myself with no fuss. I also love the really girly things like makeup, hair and beauty. I’m still edging my way into fashion, because I think my fashion sense has always been horrible, but it’s all a learning process.
#2 Stick with it.
Did you know that most blogs/vlog channels fail because people give up or are way to inconsistent? Yeah we all want that instant gratification, especially if you’re a millennial, but these things can take years to really build up. Stick it out, if you listened to step one and are sure that blogging is something you want to do than it shouldn’t be hard for you to keep up even without hoards of people immediately rushing in to read what you have to say.
#3 Be helpful.
This is where I have a hard time. While most people love to talk about themselves and their lives on their blogs/videos which is fine, it isn’t how you grow an audience at first. If no one knows your name or your site how are they going to find you? Be willing to share some helpful information on your blog whether that be How To’s, DIY’s, tutorials, tips, Ideas, hacks or fixes to things people in your niche are searching for.
#4 Share all that wonderful work.
Share your blog! In the beginning you are you’re number one fan! So don’t be afraid to really promote your stuff on social media, hash tag like crazy, get involved in your niche community online or/and in person. See if you can reach out to popular blogs and online magazines to see if they would be interested in letting you do a short piece on their page. Lastly, share your links. I know this can be kind of spammy, but leave a thoughtful comment and leave your link in your signature. I feel when it comes to beauty/style blogs your audience is other bloggers anyways, so tons of others are already doing it.
#5 Content is KING.
I know this is soooooo cliche, but it’s actually true! Even if you can get hoards of people to visit your site, how are you going to make them stay? Provide tons of consistent, helpful info and people will start to stick around and want to get to know you and what you’re like.
Bonus Tip–Blog Design
I love working on design, especially when it comes to my online presence. While I think it’s important to have a cohesive brand along with your online presence and visually pleasing design efforts, it shouldn’t be your first priority. You want something simple, that shows a bit of your personality, but don’t let not having the perfect blog design or high quality equipment prevent you from starting to blog or taking it serious.
I hope these beauty blogger tips gave you some ideas on things you can do to start growing your blog audience now.